CLOSE
calque svg
Welcome to our new LOUIS XIII website!

If you have created your customer account before April 14, 2022, please reactivate your account in order to be able to connect and keep your history.

CLOSE






NEWS / June 2022

LOUIS XIII Cognac relaunches its Harrods Boutique with a world’s first new retail experience

French luxury icon LOUIS XIII cognac is proud to announce the relaunch of its European flagship boutique at London’s most prestigious luxury department store, Harrods.

French luxury icon LOUIS XIII cognac is proud to announce the relaunch of its European flagship boutique at London’s most prestigious luxury department store, Harrods.

Launching a new look for all future global retail experiences, Harrods is the world’s first opening of new LOUIS XIII boutiques.

As the UK’s most esteemed retail destination with its luxury lifestyle brands and constant quest to inspire guests, Harrods continues to be the perfect partner for LOUIS XIII and its pioneering spirit, reflected by a shared commitment to luxury, emotions, excellent service and craftsmanship.

Located at Harrods’ lower ground floor adjacent to the Wine and Spirits rooms, award-winning French architecture firm RDAI remain the design team executing this high-end boutique concept.

Time being the ultimate raw material of LOUIS XIII, the boutique space represents an evolution of the Century Wheel into the Swirl of Time, an element connecting all future boutiques under this retail design identity. Tailor-made for Harrods, the space draws inspiration from the art deco and art nouveau features of the luxury department store, including the iconic listed Rococo ceiling.

Delve into a journey of movement created through the walls, the ceiling, and the furniture which evoke organic and natural shapes, emphasised by intricate plaster work of French artisans with decades of experience. A skilful mix of elegance and noble materials expresses the poetry of LOUIS XIII and envelops guests in this new retail experience.

Leonardo Ferracina, Global Executive Director at LOUIS XIII says:

This boutique is the first European expression of our new global retail design. Modern and sensual, this space creates an environment for clients to enter the LOUIS XIII universe and discover daring innovations going beyond the product.

Elements of our patrimony, engaging stories and digital content will bring the vineyards and distilleries of Cognac Grande Champagne to life at Harrods, immersing visitors into the exceptional world of LOUIS XIII which is shaped by generations of expert craftsmen.

Michael Ward, Managing Director at Harrods comments:

We are delighted to celebrate our longstanding partnership with LOUIS XIII through the reveal of their new European flagship boutique in Harrods. This is in addition to the launch of their immersive pop-up on the fifth floor which is available throughout the month of July.

The boutique’s new design brings to life the exceptional world of LOUIS XIII, offering our customers the opportunity to discover the history, craftsmanship and terroir of the Grande Champagne region of Cognac, as well as an array of exclusive products and services.

The new retail space will leave an emotional lasting memory with its visitors through retail theatre, ‘phygital’ experiences, historical artefacts from the rich archives in Cognac and exclusive products and services. Modern technology with a state-of-the-art digital screen wall will showcase LOUIS XIII’s pioneering spirit through its latest campaigns, and allows visitors to dive into the history, craftsmanship and terroir of LOUIS XIII.

Explore limited-editions and large formats, as well as the full range of accessories and Gift Collection Coffrets. Exclusive crystal engraving services complete the experience, forging lasting impressions between LOUIS XIII and cherished customers.

To use this site, you must be of legal age to buy and consume alcohol in your country of residence. If there is no legislation in this regard in your country, you must be at least 18 years old.

Please, enter your year of birth

Thank you for contacting the Conciergerie
Contact the conciergerie
Do you wish to ask a question, send us a comment, or share with us an extraordinary experience that you had thanks to LOUIS XIII? Before contacting us you might want to look through the questions and answers in our FAQ section. If you still have questions, please fill in the form below.


Please, agree to the data privacy.
See privacy policy

Thank you,

your medal have been requested

Request your medal

>

Time Collection: City of Lights – 1900

Thank you for adding your LOUIS XIII decanter

Decanter registration

Take your LOUIS XIII experience one step further by joining our LOUIS XIII Society. Simply register the number of your decanter to enjoy exclusive access to the world of LOUIS XIII.